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Radio host Kent ‘Smallzy’ Small will lead a tour party of 50 consisting of partners, media and a team of Nova’s content producers for the 12 day tour. With access to the artists, Smallzy will also broadcast Smallzy’s Surgery national night show from each international destination, to share highlights of the exclusive performances, artist interviews and behind the scenes content both on air, on-line and on Nova’s social assets. With the rise of adblocking and negative perceptions around digital advertising, brands are increasingly seeking ‘real’ and more emotional connections with the consumer in order to get cut through. Global beer brand Heineken revealed it was investing more in experiential activities locally, in a bid to bring its tagline to life and to get consumers engaging on a physical level with its brand message. The Economist too is investing more in experiential marketing locally in a bid to raise brand awareness and drive subscriptions. Late last year IPG's brand experience agency Ensemble was behind an Allen's Lolly Bar pop-up , similar to Nestle's Kit Kat Chocolatory , a pop-up that was so successful it became a permanent fixture in Melbourne. More and more pitches for “experiential” parts of a brand’s marketing strategy have also been growing. Last year Imagination won the event and experiential account for parts of Volkswagen Group Australia, in a separate competitive pitch to the automotive giant's global media review. Earlier this year Nova Entertainment overhauled its website, apps, mobile and social assets and kicked off a major marketing campaign as part of a new “revitalised” and refined business strategy. Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line กระเป๋าสตางค์ผู้หญิง ยี่ห้อไหนดี at email@example.com Sign up to the AdNews newsletter , like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
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