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3 smartphone maker by volume hopes to become No. 2 within one or two years, Yu said that means knocking down Apple or Samsung. "We never hide our ambition," Yu said at a speech at technology trade show CES in Las Vegas, adding: "We have a vision to make the world's best smartphone." Huawei shipped 33.6 million smartphones worldwide in the third calendar quarter, according to IDC estimates, behind Apple's 45.5 million and Samsung's 72.5 million. Now, the company will be infiltrating Apple's biggest market, American smartphones. Yu took aim at Apple several times during his speech, noting the cheaper Mate 9 is thinner than the iPhone 7, has a longer battery life and faster charging. Huawei was also the first phone to sport dual cameras, like the iPhone 7's, Yu said. The Mate 9 also has help from Apple's rivals, with integration of Google ( GOOGL )'s virtual reality platform, DayDream, and Amazon's artificially intelligent assistant, Alexa. "'Genius' is no longer in the domain of a chosen few," the Mate 9's promotional video said, showing a picture of a lightbulb. Apple, of course, is known for its Genius Bar and recently introduced an ad featuring bursting lightbulbs. Of course, there are big shoes to fill. Both Apple and Samsung are expected to put enormous effort into their next generation handsets.

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